Business Intelligence? Yes Minister!
I recently watched an episode of the classic BBC series ‘Yes, Minister’.In this episode, the minister asked his assistant, Bernard,…
The Great Conjunction: Conversition Discussion on the Greenbook Blog
After the announcement that E-Rewards would be acquiring Conversition, the Greenbook blog posted an article discussing the possible implications for…
Is Information Management an Evolution or a Revolution?
I was recently asked by ABC Radio National in Australia to explain the principles behind my book, Information-Driven Business. The…
Prescriptive Analytics – A Step Beyond Predictive Analytics
If it seems like ages ago that you began using descriptive analytics, and you’ve already mastered the data mining, pattern…
Netsuite SuiteWorld 2011, Making ERP Social
I spent time this week in San Francisco with the Netsuite team and a good cross section of customers and…
Getting to the Root Cause of Data Quality Issues.
As a marketing manager, my primary responsibility is to build marketing campaigns that make people want to use our products. …
“Data Science”: what’s in a name?
The terms "Data Science" and "Data Scientist" have only been in common usage for a little over a year, but…
Semantic Analytics – Detecting Context within Social Media Conversations
In many ways, we are at the beginning of social media usage and adoption. Most usage charts and graphs are…