Data Mining Models: Behavioral Segmentation and Classification
Two of the most common applications of data mining models are for behavioral segmentation and classification. In behavioral segmentation, clustering…
The Top-Down Nature of ‘Competing on Analytics’
Think about the large successful organizations which are known for harnessing information for competitive advantage; P&G, Goldman Sachs, Capital One,…
Data Collection: Get All Your Customers to Sign Up for Your Digital Campaigns
I sometimes put people on the spot by asking them why I should sign up for their email campaigns, the…
Why Business Analytics is important for business more than ever NOW !!
As the global political & physical barriers are collapsing, all the global markets are getting opened for businesses, creating a…
Virtualization comes of age… again!
Way back in 1991, when IBM announced the Information Warehouse Framework, one aspect of the content came as a shock…
I Haven’t Trusted My Toaster for 15 Years
Our Nation's Greatest Strategic Thinkers Are Published at NDU Fifteen years ago three national security strategists published a paper which…
Credit Score Cards
Information Technology as an industry has grown up in leaps and bounds. You may not find any organization on the planet…
Online Business Model Innovation
The Internet is enabling some very innovative and creative twists on traditional business models. Back in the day (you know,…
Winning the War for Software Engineering Talent
The war for talent. It’s the latest metaphor for the challenge that tech companies face as excitement is building in…
Five Subscription Page Absolutes: Ask for the Right Information
It seems basic, but sometimes we forget what should be done when signing people up for our emails. Here are…