By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    AI analytics
    AI-Based Analytics Are Changing the Future of Credit Cards
    6 Min Read
    data overload showing data analytics
    How Does Next-Gen SIEM Prevent Data Overload For Security Analysts?
    8 Min Read
    hire a marketing agency with a background in data analytics
    5 Reasons to Hire a Marketing Agency that Knows Data Analytics
    7 Min Read
    predictive analytics for amazon pricing
    Using Predictive Analytics to Get the Best Deals on Amazon
    8 Min Read
    data science anayst
    Growing Demand for Data Science & Data Analyst Roles
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Is Better Listening the Key to Marketing Success?
Share
Notification Show More
Aa
SmartData CollectiveSmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Marketing > Is Better Listening the Key to Marketing Success?
Marketing

Is Better Listening the Key to Marketing Success?

Larry Alton
Last updated: 2017/08/02 at 6:50 PM
Larry Alton
5 Min Read
Is Better Listening the Key to Marketing Success?
SHARE

As a marketer, you naturally like to control the conversation and push things in the direction that you see fit. But sometimes the best thing you can do is sit back and listen to what’s happening around you. The more you can do this, the better prepared you’ll be.

The Power of Listening

If you’re a parent of young kids, then you know that one of the biggest challenges you face is getting your kids to listen. Not only do they need to hear the words that are coming out of your mouth, but they also have to follow through with what you’re telling them.

Listening isn’t something that comes naturally to us – and it’s not a problem that’s exclusive to kids. Everyone struggles with listening and there’s always room for improvement. From a business perspective, honing your listening skills as it pertains to customer feedback will take you a long way.

More Read

AI in marketing

AI In Marketing: Is It Worth the Hype?

The Role of Data in Understanding Demographics for Effective Marketing
AI is Driving Huge Changes in Omnichannel Marketing
Top Five AI-Driven Digital Marketing Tools in 2023
5 Proven Tips for Utilizing AI with PPC Advertising in 2023

3 Practical Things You Can Do

What does it look like, in practical terms, to hone your listening skills as a marketer? There are many different approaches, but here are a few tips to keep in mind.

1. Set Up Alerts

Are you familiar with the different social listening tools that exist online? If you aren’t already using these tools, you’re missing out on an awesome opportunity to find out what people are saying about your brand and products.

Depending on the platform you use, social listening tools can do a number of things. For one, they allow you to tag different keywords, phrases, and topics. Each time one of these words is used, you receive a notification.

2. Conduct Surveys and Polls

Sometimes the best thing you can do is ask customers very specific questions so that you can listen to what they have to say. Traditionally, marketers have had to conduct case studies or focus groups in order to get valuable feedback, but the internet has, once again, made things easier for you.

Using a simple tool like Twitter, you can send out a poll or survey question and get thousands of responses in a matter of hours. While you have to account for the possibility of erroneous feedback, listening to what customers say in these surveys can give you an idea of how you’re doing in a certain area.

Along these same lines, make sure you’re treating social media as a two-way conversation, not just a platform for you to get your point across. If you share a post and someone asks a question, provide an answer. Communicating back and forth with people shows that you’re actively listening.

3. Apply Feedback

Finally, part of listening involves applying the feedback you receive. It’s not enough to sit there and hear what people are saying. If you don’t act on what they’re saying, did you really listen?

For example, let’s say you hear a bunch of your customers talking about your poor website’s design. In order to truly listen, you’d need to apply the feedback and do something about the design. This application step is the part a lot of marketers, unfortunately, forget about.

Quick to Listen, Slow to Speak

If you’re honest with yourself, how are you doing on the listening front? Are you hearing your customers out, or are you quick to speak in every situation? There’s an age-old principle that says you should be quick to listen and slow to speak, and this wisdom certainly holds true in marketing. Spend the next few days honing your listening skills in an effort to improve how you communicate.

Larry Alton August 2, 2017
Share This Article
Facebook Twitter Pinterest LinkedIn
Share
By Larry Alton
Follow:
Larry is an independent business consultant specializing in tech, social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

Follow us on Facebook

Latest News

Data Ethics: Safeguarding Privacy and Ensuring Responsible Data Practices
Data Ethics: Safeguarding Privacy and Ensuring Responsible Data Practices
Best Practices Big Data Data Collection Data Management Privacy
data protection for SMEs
8 Crucial Tips to Help SMEs Guard Against Data Breaches
Data Management
How AI is Boosting the Customer Support Game
How AI is Boosting the Customer Support Game
Artificial Intelligence
AI analytics
AI-Based Analytics Are Changing the Future of Credit Cards
Analytics Artificial Intelligence Exclusive

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

AI in marketing
Artificial Intelligence

AI In Marketing: Is It Worth the Hype?

8 Min Read
demographics big data in marketing
Big Data

The Role of Data in Understanding Demographics for Effective Marketing

7 Min Read
ai in omnichannel marketing
Artificial Intelligence

AI is Driving Huge Changes in Omnichannel Marketing

12 Min Read
ai digital marketing tools
Artificial Intelligence

Top Five AI-Driven Digital Marketing Tools in 2023

6 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?