Hadoop in Advertising & Media: Is Data Analytics Making Old Media New?

October 2, 2014

Hadoop in advertisingImagine the chance to truly connect with a customer. Imagine if you knew what movies and television shows they watched, and not only when, but how often. Imagine knowing what screen they watched it on and how they shared it socially. Imagine knowing what they like, or dislike, and knowing it in real-time.(more…)