(Jane Doe => Sales Dept =>Billing Dept =>…)
Being able to detect the sequence of events is an important element in understanding customer interaction. In our example above, imagine the possibility of detecting similar sequences through thousands of e-mails or call center transcripts and running a sentiment analysis, a process which then could correlate sentiment with specific event sequences.
Next, is the usage of Concept Mining (this is just a phrase i coined for this post) : Being able to analyze information to different conceptual levels. A very powerful technique indeed and let’s see why this is so.
People that have attended the 7th annual Text Analytics Summit in Boston had the opportunity to listen to several presentations regarding Semantics. The discussions between experts from the Semantics Panel and the attendees revealed that people could not find Semantics practical for several reasons. Yet, in Semantics lies the power of being able to find patterns on different conceptual levels.
As a -very basic- example, if we use Information Extraction to annotate -say- the Tweets containing mentions of American Telcos we can tag each one as a more general category called TELCOS. We can also tag individual prepaid packages as a more general category called PREPAID_PACKAGES. By doing that we can then search for patterns in a more general conceptual level than searching for patterns only at a Telco Brand level or a specific Telco’s prepaid package. As an example we can run a sentiment analysis on all prepaid packages mentions, identify patterns of negative or positive sentiment and see which Telco is the winner of positive sentiment at a conceptual level.
The possibilities are endless.