After performing this analysis we essentially come up with a list of words and a metric which tells us the discriminative power of each word. Here is an example of identifying these words :
All the above along with several other uses of Predictive and Text Analytics for Telecommunications i will present in the upcoming European Text Analytics Summit in London, UK.
In the event that a Marketing or PR Agency uses -as in the ways shown above- Social Media Analytics to identify hot topics in News, Sports, TV, Banking and Consumer Goods a Knowledge Base is created which has many uses : Imagine a scenario where a Telecommunications provider wishes to use a Sport event for a Marketing campaign. We could take into account the hot topics found from a “Sports” analysis and suggest ideas in a much more informed way. More for this on the next post.