Analytics
786 views

Do Social Media Monitoring Tools Provide True Intelligence?

ThemosKalafatis - September 9, 2011

Having recently read a report from WebLiquid one of the interesting facts to consider is that around 70% of marketers replied finding the insights gleaned from social…

Text Analytics
889 views

More Trends of the Greek Debt Crisis

ThemosKalafatis - July 18, 2011

Here are some more results on mentions of various Concepts being discussed in Greek Blogs about the Greek Debt Crisis. (more…)

Analytics
1057 views

Apple Products on Twitter – A Text Analytics Example

ThemosKalafatis - June 16, 2011

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Analytics
751 views

Event Detection: Analytics Becoming More Personal

ThemosKalafatis - April 26, 2011

Sentiment Analysis is a hot technology at the moment. Marketers are interested in the perception that consumers have about  a specific brand, product or service as this…

Analytics
920 views

Social Media Data and what analysts can do with it

ThemosKalafatis - March 15, 2011

It is worth looking at what having our lives "digitalized" means since all of the information currently generated from usage of Social Media is available for analysis…

Analytics
850 views

7th Annual Text Analytics Summit

ThemosKalafatis - March 3, 2011

(more…)

Data Visualization
4134 views

Forex Trading with R : Part 2

ThemosKalafatis - February 11, 2011

In the previous post the first steps were given for building the basis for trading forex. Now it is time to build the actual classifiers that  can…

Marketing
939 views

Spam Detection in Social Data : A new business?

ThemosKalafatis - December 8, 2010

All of us who use Twitter know the problem of spam Tweets. Spamming on Twitter can happen in several ways. For example spammers can use a trending…

Mining for consumer behavior in Tweets
Data Mining
972 views
Data Mining
972 views

Mining for consumer behavior in Tweets

ThemosKalafatis - November 5, 2010

In the previous post we discussed the first steps necessary to understand what consumers write in their Tweets regarding their recent visit to a shopping Mall. In…

Inside a Consumer’s Mind with Text Analytics
Predictive Analytics
1255 views
Predictive Analytics
1255 views

Inside a Consumer’s Mind with Text Analytics

ThemosKalafatis - October 18, 2010

So far we have seen several examples on how Predictive Analytics applied in Social Media and Blog posts can help us suggest better strategies in Marketing, Branding,…