Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Food Data : The next target of Massive Analytics
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Mining > Food Data : The next target of Massive Analytics
Data MiningText AnalyticsUnstructured Data

Food Data : The next target of Massive Analytics

ThemosKalafatis
ThemosKalafatis
4 Min Read
SHARE
It has been a very busy period since my last post but also a very interesting one.  At the Social Media Analytics panel of the European Text Analytics Summit there was a question on “What would you suggest to new Entrepreneurs when it comes to Text Analytics”. The answer from most of us was “Specialize” :  Build an Exceptionally Good vertical solution.    
It has been a very busy period since my last post but also a very interesting one.  At the Social Media Analytics panel of the European Text Analytics Summit there was a question on “What would you suggest to new Entrepreneurs when it comes to Text Analytics”. The answer from most of us was “Specialize” :  Build an Exceptionally Good vertical solution.    

Text Analytics has been put to use for several verticals : Finance, Telecommunications, Pharmaceuticals to name a few. Perhaps the next important vertical for Text Analytics is something as Basic -but necessary- as Food. 

Using Analytics for the Food Market is not just about analyzing millions of Tweets to understand and detect Trends on Food consumption, identifying ingredient associations that are liked by Consumers (e.g Olive Oil => Garlic) and the sentiment that a Food experience creates.

Food Sector is a tremendous Market: Super Markets, Restaurants, Chefs, Books, Magazines, Television Series and Consumers. So Insights from Food Data Analytics could be used by all the “knowledge consumers” mentioned above.

In other words :

– Can we identify emerging trends on the Food Market? And if we can, who are the possible recipients of this knowledge?

– Can we understand and suggest new Food Experiences according to several metrics found whenever Food is discussed in Social Media?

-What other potential sources can be used to collect and then analyze Food Data?

– Can we understand how consumers make choices when it comes to Food?

-Can we Predict Popular Recipes? And how can we monetize from this knowledge?

Text Analytics is  a key technology for transforming all the unstructured information on Food found on the Web. Predictive Analytics can be put to use if we can combine unstructured information with a target variable that we wish to predict.

One of the interesting tasks of a Data Miner is to be able to identify several -actionable and interesting- applications of both Data Mining and Text Mining given some Data. Of importance is also to find and/or to create new Data sources that can help in making better predictions. This is a challenging task but with careful considerations and lots of testing it may well prove to be a worthwhile and rewarding experience. 

Coming back to Food Data we could potentially use mentions from Tweets, FB Posts and “Likes”, Blog and  Website Posts to capture unstructured information. The hardest part is to be able to somehow incorporate more information about Consumer Behavior as this knowledge -and also to be able to predict Consumer Behavior – would be particularly interesting.

There is a limitation on what Analytics can do especially when we are talking about Predicting Consumer Behavior. As always, proper Data Collection, Pre-processing and thorough Testing is required to reach consistent results. 

TAGGED:data miningtext analytics
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

data analytics and truck accident claims
How Data Analytics Reduces Truck Accidents and Speeds Up Claims
Analytics Big Data Exclusive
predictive analytics for interior designers
Interior Designers Boost Profits with Predictive Analytics
Analytics Exclusive Predictive Analytics
big data and cybercrime
Stopping Lateral Movement in a Data-Heavy, Edge-First World
Big Data Exclusive
AI and data mining
What the Rise of AI Web Scrapers Means for Data Teams
Artificial Intelligence Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

power supplies for ATX for data scientists
Big DataExclusive

Why Data Scientists Should Care About SFX Power Supplies

10 Min Read

2010 Marketing Trends Study Releases

3 Min Read

Enabling Exploration Through Text Analytics

4 Min Read

Why Are There Irrational Business Decisions?

7 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?