12 Simple and Effective Segmentation Ideas
"Email is cheap!" "Social media is free!" "Email is cheap!" "Social media…
Data Collection: Get All Your Customers to Sign Up for Your Digital Campaigns
I sometimes put people on the spot by asking them why I…
Five Subscription Page Absolutes: Ask for the Right Information
It seems basic, but sometimes we forget what should be done when…
Case Studies: How to Involve Your Entire Team to Grow Your Digital Assets
A small cataloger offered its employees $700 a month, and a grand…
The Web’s Seven Key Channels for 2011
As we bring on 2011, we are going to see continued innovation…
How to Build Relationships through Returns & Bad Transactions
The consumer splurged a little this holiday season – they purchased more,…
You Can Only Engage Through Good Service (& Information)
I know that everyone has had a poor customer service experience at…