By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics in sports industry
    Here’s How Data Analytics In Sports Is Changing The Game
    6 Min Read
    data analytics on nursing career
    Advances in Data Analytics Are Rapidly Transforming Nursing
    8 Min Read
    data analytics reveals the benefits of MBA
    Data Analytics Technology Proves Benefits of an MBA
    9 Min Read
    data-driven image seo
    Data Analytics Helps Marketers Substantially Boost Image SEO
    8 Min Read
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Case Studies: How to Involve Your Entire Team to Grow Your Digital Assets
Share
Notification Show More
Latest News
big data mac performance
Data-Driven Tips to Optimize the Speed of Macs
News
3 Ways AI Has Helped Marketers and Creative Professionals Streamline Workflows
3 Ways AI Has Helped Marketers and Creative Professionals Streamline Workflows
Artificial Intelligence
data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics
data analytics reveals the benefits of MBA
Data Analytics Technology Proves Benefits of an MBA
Analytics
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > Case Studies: How to Involve Your Entire Team to Grow Your Digital Assets
Business Intelligence

Case Studies: How to Involve Your Entire Team to Grow Your Digital Assets

SundeepKapur1
Last updated: 2011/02/04 at 5:00 AM
SundeepKapur1
2 Min Read
SHARE

A small cataloger offered its employees $700 a month, and a grand prize of $5000. The rules were simple – every month the rep to collect the maximum number of email ids won $400, second place was $200, third place $100. The rep with the most collected over the course of the year received $5000.

More Read

3 Ways AI Has Helped Marketers and Creative Professionals Streamline Workflows

3 Ways AI Has Helped Marketers and Creative Professionals Streamline Workflows

5 Proven Tips for Utilizing AI with PPC Advertising in 2023
5 Ways AI Technology Has Disrupted Website Development
Fortifying Enterprise Digital Security Against Hackers Weaponizing AI
10 Ways How Artificial Intelligence Is Changing the Content Writing Landscape

Of course, there was a catch, there was a group goal. The rep only got the $5000 if the group goal was met. Everyone worked hard together; there were training meetings and “rah-rah” sessions. The program was advertised to the reps via email.

The program cost $21,000, they had 30 seats (at the call center) and 92 employees (who participated actively) over the course of a year. They collected 564,615 legitimate email addresses at 0.26 cents per email… 32 employees earned the incentives, the call center was transformed but the customers were the ultimate winners.

I have applied a similar approach work with a Credit Union. Their member base was over 200,000. They had 12,000 email addresses. A systematic incentive program like the above has them with more than 80,000 email addresses and more than 40,000 members signed up for e-statements.

We also drafted a simple script on how to ask for the email, how to counter common objections, and how to send the message in near real time.

Education, empowerment and getting selling your employees will drive longer term benefits rather than running specials for customers.

Need some good reasons to share with your customers or your team?

SundeepKapur1 February 4, 2011
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

big data mac performance
Data-Driven Tips to Optimize the Speed of Macs
News
3 Ways AI Has Helped Marketers and Creative Professionals Streamline Workflows
3 Ways AI Has Helped Marketers and Creative Professionals Streamline Workflows
Artificial Intelligence
data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

3 Ways AI Has Helped Marketers and Creative Professionals Streamline Workflows
Artificial Intelligence

3 Ways AI Has Helped Marketers and Creative Professionals Streamline Workflows

6 Min Read
ai in ppc advertising
Artificial Intelligence

5 Proven Tips for Utilizing AI with PPC Advertising in 2023

10 Min Read
ai in web design
Artificial Intelligence

5 Ways AI Technology Has Disrupted Website Development

7 Min Read
Digital Security From Weaponized AI
Security

Fortifying Enterprise Digital Security Against Hackers Weaponizing AI

11 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?