CI & CNBC Using Social Media Analytics to Predict Business Outcomes

December 2, 2011

Analysts were expecting big gains from Kohl’s over the holiday weekend; it’s just they didn’t mention that to their customers. But CI and CNBC were listening and we were not surprised by the outcome. 

We had analyzed social media conversations related to Kohl’s along with 19 other retailers over the the Black Friday and Cyber Monday holiday. Based on our analysis, we were able to categorize conversation into three segments: