Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    big data analytics in transporation
    Turning Data Into Decisions: How Analytics Improves Transportation Strategy
    3 Min Read
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Clean Data is the Foundation of Social Business Success
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Quality > Clean Data is the Foundation of Social Business Success
Data Quality

Clean Data is the Foundation of Social Business Success

Jennifer Roberts
Jennifer Roberts
4 Min Read
SHARE

If you’ve been reading any online or print media, then you know that social media volume has been growing exponentially. This explosive growth has introduced several challenges, to name just a few:

If you’ve been reading any online or print media, then you know that social media volume has been growing exponentially. This explosive growth has introduced several challenges, to name just a few:

  • volume of noise obscures true consumer signals
  • conversation shifts
  • outliers become dominant issues quickly
  • traditional channels sometimes corroborate other times contradict social trends

Each of these challenges alone would make leveraging social media analytics as part of an overall business strategy a risky approach, which is why CI has actively encouraged integrating social media analytics into other more traditional business metrics. But getting to the point, where your business can begin using social media insights requires that the consumer intelligence you’ve surfaced be accurate. There’s no point in integrating poor social metrics into your social business just to have a unified view of your market or brand.

More Read

Image
What If We Could Feel the Big Data Sugar Rush Faster?
Is Quantitative Data Enough to Understand Your Customers?
An Open Source Solution for Master Data Management
The Billboard Problem: Why Intelligent Ads Only Live Online, for Now
Man vs. Machine Contests: Forget “Level” Playing Fields

Click image to enlarge (but realize I’m no artist)

There are really two fundamental issues that need to be addressed when analyzing large volumes of text:

  • extracting pure data
  • surfacing verifiable and actionable insights

Yes, your analytics tools maybe able to report on mentions and RTs with stunning accuracy but how can your social business leverage that information to make better business decisions? Emphasizing volume activity is simply not enough to evolve towards a social business. Surfacing inaccurate or misleading actionable social insights can expose your organization to very public missteps. In other words, the data better be accurate if your organization is going to engage on the social landscape.

Clean Data = Accurate Social Consumer Insights

Click image to enlarge

Recently, we partnered with CNBC to analyze social media conversations from Black Friday through Cyber Monday for 20 retailers for their Real Time Read segment. Leveraging our semantic technology, we were able to process and categorize 11 millions posts daily to provide insights not only on volume activity, like which retailer was generating the most conversations but we then took it a step further to extract information from consumers expressing an intention or issue, like ‘intent to buy’ or ‘having a problem’.  By leveraging our analytics technology, CNBC was able to predict that one of the 20 retailers was not having a strong holiday shopping season. What’s interesting about this particular case was that the retailer (Kohl’s) released their actual November sales data and they drastically missed the number they had projected to Wall Street – consequently, their stock declined nearly 10% on that day.

Of course, the effectiveness of insights and intelligence can only be fully realized if the information is shared and acted upon. If as the weekend unfolded and Kohl’s had been monitoring their social customer would they have had the course correction strategies in place to react appropriately? I think many companies are still adapting to a landscape that is largely driven by a small but growing and critical segment of their audience and the window in which companies can effectively respond is almost real-time in some respects. Having reliable and timely insights on your social customer can give your organization an early alert to potential issues or emerging trends.

If you’d like more information about how the other retailers ranked according to volume and more importantly in the intent to buy” category, check out the full video:

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

big data analytics in transporation
Turning Data Into Decisions: How Analytics Improves Transportation Strategy
Analytics Big Data Exclusive
AI and fund manager software
AI And The Acceleration Of Information Flows From Fund Managers To Investors
Artificial Intelligence Exclusive
sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Finding Order in Social Networking Chaos

4 Min Read

Data Governance & Quality Rock Stars

4 Min Read
Image
Best PracticesBig DataData QualityData Warehousing

Why Lean Data Management Is Vital for Agile Companies

6 Min Read

Selling the Business Benefits of Data Quality

0 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive
ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?