Can Real-Time Social Analytics Provide Early Indications of Business Results

January 13, 2012

As more consumers use social media to express their preferences, their location and what they’re purchasing and why, the more social intelligence can begin to inform predictions of business results. Social media analytics may offer early signifiers of how well a campaign, discount or show is preforming. For example, monitoring and categorizing social media conversations for consumer expressions of intention to buy or view can provide actionable insights into how well a a premier or coupon program is preforming within a select demographic, for a specific time frame(more…)