How to Increase the Value of Your Social Media Measurement Strategy

January 17, 2012

This is a difficult post to write and not appear too salesly or preachy but I’m hoping that the following information might guide organizations towards a text analytics approach that meets their needs.

When you begin to think about creating a social media strategy and selecting a technology, one of the first consideration should be what do you intend to do with the data. There’s a lot of valuable information that can be surfaced about your social customer so tying your analysis to specific business metrics and actions can help focus your analysis.