How to Increase the Value of Your Social Media Measurement Strategy
This is a difficult post to write and not appear too salesly or preachy but Iâm hoping that the following information might guide organizations towards a text analytics approach that meets their needs.
When you begin to think about creating a social media strategy and selecting a technology, one of the first consideration should be what do you intend to do with the data. Thereâs a lot of valuable information that can be surfaced about your social customer so tying your analysis to specific business metrics and actions can help focus your analysis.
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