Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Using Sentiment to Understand Your Consumer & Your Competitors
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Mining > Using Sentiment to Understand Your Consumer & Your Competitors
AnalyticsData MiningData Visualization

Using Sentiment to Understand Your Consumer & Your Competitors

Jennifer Roberts
Jennifer Roberts
4 Min Read
SHARE

One of our senior analysts, Peter Knoblock, wrote up a great post about sentiment: Sentiment – A Potential Mirage on the Data Horizon where he talked about using terms and themes to truly understand consumer sentiment. I thought it would also help to provide a visual explanation of how we use an idea called dimensions to bring clarity to consumer expressions of sentiment.

One of our senior analysts, Peter Knoblock, wrote up a great post about sentiment: Sentiment – A Potential Mirage on the Data Horizon where he talked about using terms and themes to truly understand consumer sentiment. I thought it would also help to provide a visual explanation of how we use an idea called dimensions to bring clarity to consumer expressions of sentiment.

Dimensions are extracts from conversations around a specific topic, like price, quality or intent to switch. For example, we can apply a dimension around price considerations to consumer conversations (posts, status updates, Tweets) and extract only the snippets of the conversation related to pricing. The end result is a collection of snippets from on-topic conversation directly related to pricing. I’m not going to suggest that creating context alone will ensure that sentiment values are exact. But using conversation topics as an organizing element will help you isolate the subjects about which your customers are expressing their  positive, negative or neutral opinions.

More Read

EU Cloud and Naive Bayes Classifiers. Predictive Analytics on the go now on both sides of the pond.
Kosmix, along with DeepPeep, are example of the Deep Web , aka…
Intelligent Enterprise on R, SAS and REvolution Computing
Implications of the Organization of Data
The Data Analytics of Labor Day – Infographic

The Dimensions: Overall Sentiment chart in our insurance dashboard shows three important concepts:

  • Volume breakdown of conversation by Advertising, Customer and Pricing.
  • Sentiment expressed by consumers about these three topics
  • Competitive volume and sentiment breakdown

Click image to enlarge

Measuring Consumer and Competitor Sentiment Over Time

The real value of applying dimensions and sentiment is to monitor these metrics over time to measure the impact of changes in pricing or outreach and compare that feedback against a group of competitors. Not only can you monitor the competitive landscape when it comes to pricing or other important consumer consideration but you can view the verbatims associated with each snippet. Information related to demographic, like author profile information, can be used to inform outreach efforts and campaigns or appended to existing more traditional data.

Click image to enlarge

Click image to enlarge

Clicking a date range updates the charts with volume, sentiment and verbatim details.  This type of chart packs a lot of detail into it allowing you to not only quickly monitor changes in consumer engagement and sentiment as relates to your business but within the context of your competitive landscape.   The next step is folding these insights into your strategy for engaging your existing customers or prospects.

Take a look at the video if you are interested to see how dimensions and timing can bring more value to your sentiment analysis.

TAGGED:sentiment analysis
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Social Media Analytics: Performance Measurement Done Right

8 Min Read

Sentiment Analysis Symposium call for speakers, and free videos from New York

2 Min Read

Find Value in Online/Social Text and Sentiment: Free Report, Conferences

2 Min Read

Monitoring your brand: Sentiment analysis

7 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?