Using Sentiment to Understand Your Consumer & Your Competitors

November 8, 2011

One of our senior analysts, Peter Knoblock, wrote up a great post about sentiment: Sentiment – A Potential Mirage on the Data Horizon where he talked about using terms and themes to truly understand consumer sentiment. I thought it would also help to provide a visual explanation of how we use an idea called dimensions to bring clarity to consumer expressions of sentiment.(more…)