It’s increasingly clear that Big Data is not just about volume — but also the variety, complexity and velocity of enterprise information. Integrating data with insights from unstructured information such as documents, call logs, and web content is essential to driving sustainable business value. Aggregating and analyzing unstructured content is challenging because human expression is diverse, varies by location, and changes over time. To understand the causes of data trends, advanced text analytic capabilities are necessary. Furthermore, a system that provides direct, real-time access to discover hidden insights is essential.
Unified information access (UIA) provides new insights and a complete view of a business that other approaches can’t mach. UIA unifies structured data and unstructured content – replacing fragmented silos with the ability to index, join and present all enterprise information, complementing and extending existing IT investments.
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Recently, UIA has been all the buzz. At the recent TDWI Business Intelligence Executive Summit in Las Vegas, industry leaders discussed how organizations can reduce the time and difficulty involved in working with different types of data as they move toward UIA functionality. IDC also recently predicted that UIA will see mainstream adoption in 2012.
To address this approach, Attivio is hosting an educational webcast that will discuss how unified information access (UIA) integrates Big Data with unstructured content and advanced text analytics, making it directly accessible to business users. The webcast – “Beyond Hadoop – Completing the Big Data Picture” – will take place on March 8, 2012 at 1 PM EST.
