By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics in sports industry
    Here’s How Data Analytics In Sports Is Changing The Game
    6 Min Read
    data analytics on nursing career
    Advances in Data Analytics Are Rapidly Transforming Nursing
    8 Min Read
    data analytics reveals the benefits of MBA
    Data Analytics Technology Proves Benefits of an MBA
    9 Min Read
    data-driven image seo
    Data Analytics Helps Marketers Substantially Boost Image SEO
    8 Min Read
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: The FTC Still Wondering If Cookies Can Behave…
Share
Notification Show More
Latest News
big data mac performance
Data-Driven Tips to Optimize the Speed of Macs
News
3 Ways AI Has Helped Marketers and Creative Professionals Streamline Workflows
3 Ways AI Has Helped Marketers and Creative Professionals Streamline Workflows
Artificial Intelligence
data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics
data analytics reveals the benefits of MBA
Data Analytics Technology Proves Benefits of an MBA
Analytics
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Mining > The FTC Still Wondering If Cookies Can Behave…
Data Mining

The FTC Still Wondering If Cookies Can Behave…

CariBirkner
Last updated: 2010/03/01 at 10:27 PM
CariBirkner
2 Min Read
SHARE

As the FTC continues its discussions on behavioral marketing and how it relates to privacy, new information regarding flash cookies has been brought to light. In previous discussions, the possibility of requiring consumers to opt-in to allowing marketers to place cookies on their machines has been the topic at hand. It’s fairly well-known that regardless of the ability to opt-in or not, cookies are deletable, all modern browsers have the ability to ‘clear out’ any cookies, cache, or history from your machine.

As usual, technology is one step ahead and marketers have begun to use Flash cookies to target behavior. Flash applications store their information in a separate place than typical web cookies, and asking your browser to ‘delete cookies’ may not…

More Read

big data technology has helped improve the state of both the deep web and dark web

What Role Does Big Data Have on the Deep Web?

5 Data Mining Tips to Leverage the Benefits of Surveys
Perform Data Mining With Web Scrapers to Track Prices
Data Mining Vital Statistics Yields Fascinating Societal Insights
Deciphering The Seldom Discussed Differences Between Data Mining and Data Science

As the FTC continues its discussions on behavioral marketing and how it relates to privacy, new information regarding flash cookies has been brought to light. In previous discussions, the possibility of requiring consumers to opt-in to allowing marketers to place cookies on their machines has been the topic at hand. It’s fairly well-known that regardless of the ability to opt-in or not, cookies are deletable, all modern browsers have the ability to ‘clear out’ any cookies, cache, or history from your machine.

As usual, technology is one step ahead and marketers have begun to use Flash cookies to target behavior. Flash applications store their information in a separate place than typical web cookies, and asking your browser to ‘delete cookies’ may not get the job done.

Eric Goldman, director of the High Tech Law Institute at Santa Clara University, pointed out that companies’ use of Flash illustrates a longstanding pattern in which technology evolves faster than consumers’ knowledge. The result, he says is a “gap created between what technology can do and what consumers want.” –mediapost


Link to original post

TAGGED: data mining
CariBirkner March 1, 2010
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

big data mac performance
Data-Driven Tips to Optimize the Speed of Macs
News
3 Ways AI Has Helped Marketers and Creative Professionals Streamline Workflows
3 Ways AI Has Helped Marketers and Creative Professionals Streamline Workflows
Artificial Intelligence
data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

big data technology has helped improve the state of both the deep web and dark web
Big Data

What Role Does Big Data Have on the Deep Web?

8 Min Read
surveys data
Data Mining

5 Data Mining Tips to Leverage the Benefits of Surveys

11 Min Read
data mining is game changer for small businesses
Data Mining

Perform Data Mining With Web Scrapers to Track Prices

7 Min Read
smart data for business cost reduction
Data Mining

Data Mining Vital Statistics Yields Fascinating Societal Insights

6 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?