Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    big data analytics in transporation
    Turning Data Into Decisions: How Analytics Improves Transportation Strategy
    3 Min Read
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Guest post: What is Data Mining – Explaining it to the Layman
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Mining > Guest post: What is Data Mining – Explaining it to the Layman
Data Mining

Guest post: What is Data Mining – Explaining it to the Layman

SandroSaitta
SandroSaitta
6 Min Read
SHARE

It is my pleasure to welcome Barbara Williams on Data Mining Research for a guest post about data mining. Barbara writes on the topic of Computer Technician Schools. You can email her at:  barbara.williams07@gmail.com. I hope you will enjoy her post.

As a layman who is not familiar with technological terms and their meanings, if you come across the term “data mining”, it’s not surprising if you wonder where from and why data has to be mined. To explain it as simply as possible, data mining is the process of finding logical patterns in data and according order and meaning to various sets of seemingly random data. If you’re still in the dark and cannot understand this explanation, then perhaps you need to sign on with Google for its free email, because for those of you who have ever used any of Google’s free services, it’s easy to understand what data mining is all about.

When you open your Gmail account, there is a column to your right where a series of advertisements are displayed. They change every time you log in to your mailbox and every time you open a new email. And if you look closely at these sponsored links, you’ll find that they are based on the contents of your …

More Read

Webinar on the ROI of business rules in decision management
The impact of the drug war in Mexico
Getting Ready for the Post-Season: Numerati Baseball
Big Data and Your Body
Google Experimenting with Social Search

It is my pleasure to welcome Barbara Williams on Data Mining Research for a guest post about data mining. Barbara writes on the topic of Computer Technician Schools. You can email her at:  barbara.williams07@gmail.com. I hope you will enjoy her post.

As a layman who is not familiar with technological terms and their meanings, if you come across the term “data mining”, it’s not surprising if you wonder where from and why data has to be mined. To explain it as simply as possible, data mining is the process of finding logical patterns in data and according order and meaning to various sets of seemingly random data. If you’re still in the dark and cannot understand this explanation, then perhaps you need to sign on with Google for its free email, because for those of you who have ever used any of Google’s free services, it’s easy to understand what data mining is all about.

When you open your Gmail account, there is a column to your right where a series of advertisements are displayed. They change every time you log in to your mailbox and every time you open a new email. And if you look closely at these sponsored links, you’ll find that they are based on the contents of your email. No, Google is not looking over your shoulders, reading your mail, and then directing ads to your inbox; rather, bots scan through your mail messages on the Google server, mine the data that is found there, and use keywords to direct the relevant sponsored links to your mailbox.

You can argue the privacy issue until you’re blue in the face, but Google is just not going to do anything about it, because as far as the search engine giant is concerned, there is no human eye reading your email other than your own. It’s all done automatically, for millions of users the world over, and the amazing aspect of this is the accuracy of the advertisements that are displayed on your screen.

They’re generated based on keywords in your email, and there are times when you feel that the Google data mining bots are able to think for themselves too – for example, if there is any reference to a native American name, there are advertisements relating to tourism relating to native American history. That’s how intuitive Google’s data mining process it.

At times it wows your mind, and at others, you feel that your privacy is being invaded, that someone is reading your mail, something that is meant for your eyes alone. And it’s not just your mail that is analyzed – if you’re logged on to Gmail or any other service from Google when you run a Google search, your search history too is used to generate advertisements. Your browsing habits are being analyzed by Google to generate the ads that you are most likely to be interested in.

Data mining is mostly used by marketers and people who need to analyze large volumes of data and make sense of it for some purpose or the other. And even though the example I’ve cited makes a shiver run down your spine, it’s the easiest way to explain it in non-technical terms.

Link to original post

TAGGED:data mininggmailmarketing
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

big data analytics in transporation
Turning Data Into Decisions: How Analytics Improves Transportation Strategy
Analytics Big Data Exclusive
AI and fund manager software
AI And The Acceleration Of Information Flows From Fund Managers To Investors
Artificial Intelligence Exclusive
sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Social Media Renders Your Marketing Strategy Obsolete. NOT!

5 Min Read
AI and YouTube marketing
Artificial IntelligenceExclusiveMarketing

Why AI Technology For YouTube Marketers Is Viewed As A Godsend

8 Min Read

Predictive Analytics World New York City Conference Announces Speaker Line-Up

5 Min Read
use of big data in small businesses
Big DataBusiness RulesExclusiveMarketing

5 Ways To Use Big Data For Small Businesses

4 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?