I was asked by Research World magazine again this year to look into the differences between senior level marketing executives and senior level market researchers from the annual study Anderson Analytics conducts with Marketing Executives Networking Group.
One big surprise, market researchers were less likely to view social networking (LinkedIn and Facebook etc.) as important! That’s a bit sad, but good for my company as we are embracing it fully. It’s wonderful to get ahead and know it.
On another note, market researchers were more likely to engage in off-shoring, though this year they are now equally down on it from a frustration/quality perspective. Here too, I stopped all off-shoring four years ago, so Mumbai/Bangalore stop calling us!
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Anyway, you can read the whole article for free here:
Link to original postTom H. C. Anderson – Anderson Analytics
