Big data is an incredibly valuable commodity. Unfortunately, many brands put the cart before the horse when they implement their…
Social media has made anyone and everyone a virtual broadcaster, delivering incredible reach to individuals and their messages like never…
Commercial TV took 13 years to reach 50 million households; it took Facebook just a year to hit the 50…
The above diagram was compiled by Florence Nightingale, who was – according to The Font – “a celebrated English social reformer and statistician, and the founder of…
Money Out the Window It’s scary to think about the dollars involved, but with over 70% of Business Intelligence and Data Warehousing projects failing it is surprising…
At a time in our history when there is more data than ever before, the overwhelming majority of companies ...
I always make the point that data is everywhere – and that a lot of it is free.
The internet and ecommerce world offers endless possibilities to use customer analytics and big data ..
