Social media marketers need to use the best big data tools and know what to track if they want to be successful.
Big data is an incredibly valuable commodity. Unfortunately, many brands put the cart before the horse when they implement their…
Social media has made anyone and everyone a virtual broadcaster, delivering incredible reach to individuals and their messages like never…
Commercial TV took 13 years to reach 50 million households; it took Facebook just a year to hit the 50…
The above diagram was compiled by Florence Nightingale, who was – according to The Font – “a celebrated English social reformer and statistician, and the founder of…
Money Out the Window It’s scary to think about the dollars involved, but with over 70% of Business Intelligence and Data Warehousing projects failing it is surprising…
At a time in our history when there is more data than ever before, the overwhelming majority of companies ...
I always make the point that data is everywhere – and that a lot of it is free.
The internet and ecommerce world offers endless possibilities to use customer analytics and big data ..
