A little over a week ago I traveled to Australia to speak at the Retail World 2013 Conference in Melbourne.…
Recently, the McKinsey Quarterly published a brief article titled “A marketer’s guide to behavioral economics“. The author recommends four strategies…
Live from Predictive Analytics WorldJohn Elder presented a collection of case studies to showcase the ROI of data mining. John…
The Commoditization of Analytics[1] The delivery of profit-boosting initiatives in a downturn economy has never been greater for…
At a time in our history when there is more data than ever before, the overwhelming majority of companies ...
Money Out the Window It’s scary to think about the dollars involved, but with over 70% of Business Intelligence and Data Warehousing projects failing it is surprising…
The above diagram was compiled by Florence Nightingale, who was – according to The Font – “a celebrated English social reformer and statistician, and the founder of…
I always make the point that data is everywhere – and that a lot of it is free.
The internet and ecommerce world offers endless possibilities to use customer analytics and big data ..
