The Role Big Data Plays in Influencer Marketing
Influencer marketing is the leading way in which brands can get noticed.…
Experts Debate: Is Big Data a Boon or Risk for Actuaries?
Banks, insurance companies and other firms in the financial sector have relied…
Big Data: A Hidden Blessing or Increased Vulnerability for the Security of IT Systems?
For many companies that are not equipped to handle it, it seems…
Opportunities with Merging Microsoft Access With Big Data
Big data may be changing some older tools in some interesting ways.…
New Data Shows How User-Generated Content Impacts eCommerce
New data has revealed how user-generated content can boost trust and drive…
Key Challenges Companies Face With Big Data Security
Big data security seems to gain more attention with each passing year.…
Big Data Privacy Issues that Should Worry Every Internet User
Big data has been one of the most promising developments of the…
3 Ways Fintech Companies are Using Big Data to Beat the Banks
The financial sector has become one of the biggest consumers of big…
Why Brands Need Big Data to Survive in the Information Economy
Gaining a competitive edge in today’s economy can seem impossible at times.…
Big Data is the Key to the Future of Multi-Device Marketing
Digital marketers must reach customers across multiple devices. According to Criteo Mobile…