By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
    benefits of data analytics for financial industry
    Fascinating Changes Data Analytics Brings to Finance
    7 Min Read
    analyzing big data for its quality and value
    Use this Strategic Approach to Maximize Your Data’s Value
    6 Min Read
    data-driven seo for product pages
    6 Tips for Using Data Analytics for Product Page SEO
    11 Min Read
    big data analytics in business
    5 Ways to Utilize Data Analytics to Grow Your Business
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Why Big Data’s Big News for Online Gaming
Share
Notification Show More
Latest News
cloud-centric companies using network relocation
Cloud-Centric Companies Discover Benefits & Pitfalls of Network Relocation
Cloud Computing
construction analytics
5 Benefits of Analytics to Manage Commercial Construction
Analytics
database compliance guide
Four Strategies For Effective Database Compliance
Data Management
Digital Security From Weaponized AI
Fortifying Enterprise Digital Security Against Hackers Weaponizing AI
Security
DevOps on cloud
Optimizing Cost with DevOps on the Cloud
Development
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Analytics > Why Big Data’s Big News for Online Gaming
AnalyticsBig Data

Why Big Data’s Big News for Online Gaming

Sean Mallon
Last updated: 2017/07/25 at 3:57 PM
Sean Mallon
5 Min Read
SHARE
- Advertisement -

For some time now, big data has been the phrase of the moment: an information phenomenon that is going to transform the way that the world works in almost every way. And it’s true: Everyone from financial institutions to online retailers are harnessing it to understand more about their customers and their preferences.

This is good news for both sides – the organisations can run themselves more efficiently, and hopefully profitably, and customers get more of what they want.

- Advertisement -

This is especially useful for sectors where there is a high level of competition as it also helps to create a distinct advantage for those who use the data most effectively. This is why there has been a huge upsurge of both gaming companies and entertainment services. But how and why are brands such as video services and online casino sites collecting data about their players?

For games developers, this data can be incredibly detailed and complex. For example, in online gaming, big data allows companies to create a 360o picture of how players play ranging from the most popular times of day that they choose to the way that they take part, either individually or against others. It can even help to identify the parts of a game that prove too challenging leading to drop-outs by players.

More Read

big data technology has helped improve the state of both the deep web and dark web

What Role Does Big Data Have on the Deep Web?

Use this Strategic Approach to Maximize Your Data’s Value
How Data and Smart Technology Are Helping Hospitalists
Niche Data Tactics to Take Your Business to the Next Level
5 Ways to Utilize Data Analytics to Grow Your Business

This, in turn, means that games can be refined to make these stages easier to navigate, or even to remove them altogether. This is vital because the last thing any company who may have invested several years and millions of dollars developing a game want is for players to abandon it because it’s simply too hard to play.

For online casinos there are a number of similarities in the way that they can use big data but due to their unique nature, which combines gaming with cash deposits and withdrawals, there are also a considerable number of differences too. Underlying everything is the need to both attract and retain customers who may also find themselves bombarded with encouragement to try out competitors too.

To gain customers, virtually all online casinos offer some kind of joining bonus and this involves a delicate balance of making it generous enough to be attractive without hitting their own profitability too hard. By analysing how effective different kinds of bonus are by looking deep into the data can streamline efficiency, especially when coupled with information about what attracts the kind of player who will remain loyal to the brand rather than moving on to the next alluring offer from another operator.

- Advertisement -

Once a player has shown some loyalty to a particular online casino, big data also offers countless opportunities to cement the relationship. For example this may be by identifying their best customers and awarding them VIP status, which both qualifies them for exclusive offers and games and also deepens the relationship – an aspect of customer loyalty that some consider to be of even greater importance than just financial incentives these days.

Retaining customers is also all about keeping things fresh and novel which can be easily facilitated using knowledge gained from the behaviour of existing players. For instance, people typically start by playing slots when they first join an online casino before progressing to other games like roulette or blackjack. By knowing when this tipping point is most likely to occur and being able to prompt it the online casino is able to make the player feel they’re being offered a new experience. The result: a satisfied customer who is more likely to remain loyal.

Naturally, we’re still very near the start of the big data story for these two sectors. But with increasingly large amounts of information being generated every year it’s something that will have even greater significance as time goes on. Hopefully it will also help to create an even more personalised customer experience for all.

TAGGED: big data, online gaming
Sean Mallon July 20, 2017
Share this Article
Facebook Twitter Pinterest LinkedIn
Share
By Sean Mallon
Sean is a freelance writer and big data expert. He loves to write on big data, analytics and predictive analytics.
- Advertisement -

Follow us on Facebook

Latest News

cloud-centric companies using network relocation
Cloud-Centric Companies Discover Benefits & Pitfalls of Network Relocation
Cloud Computing
construction analytics
5 Benefits of Analytics to Manage Commercial Construction
Analytics
database compliance guide
Four Strategies For Effective Database Compliance
Data Management
Digital Security From Weaponized AI
Fortifying Enterprise Digital Security Against Hackers Weaponizing AI
Security

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

big data technology has helped improve the state of both the deep web and dark web
Big Data

What Role Does Big Data Have on the Deep Web?

8 Min Read
analyzing big data for its quality and value
Big Data

Use this Strategic Approach to Maximize Your Data’s Value

6 Min Read
big data and smart technology in healthcare
Big Data

How Data and Smart Technology Are Helping Hospitalists

8 Min Read
niche data tactics for business success
Big Data

Niche Data Tactics to Take Your Business to the Next Level

6 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots
ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?