Social Media Data is Like a Box of Timbits

August 21, 2011

The Timbit Story

Once upon a time, I brought a box of Timbits to work to share with my research team. I plopped the box on my desk, and my colleagues and I occasionally reached over to dip our hands into the box and grab a treat. I picked out the chocolate Timbits and kruller Timbits. My teammates picked out the raspberry Timbits because they know it’s in their best interest to eat the donuts I don’t like. We chatted and worked and ate.