By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    customer experience analytics
    Using Data Analysis to Improve and Verify the Customer Experience and Bad Reviews
    6 Min Read
    data analytics and CRO
    Data Analytics is Crucial for Website CRO
    9 Min Read
    analytics in digital marketing
    The Importance of Analytics in Digital Marketing
    8 Min Read
    benefits of investing in employee data
    6 Ways to Use Data to Improve Employee Productivity
    8 Min Read
    Jira and zendesk usage
    Jira Service Management vs Zendesk: What Are the Differences?
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Analytics-based Presidential Campaigns
Share
Notification Show More
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Visualization > Analytics-based Presidential Campaigns
AnalyticsCommentaryData Visualization

Analytics-based Presidential Campaigns

GaryCokins
Last updated: 2012/03/06 at 6:02 AM
GaryCokins
3 Min Read
SHARE

Let me manage your expectations. This brief blog will not take a political position for any candidate or political party.

Let me manage your expectations. This brief blog will not take a political position for any candidate or political party. That would be a fast way for me to alienate any reader if I did. What stimulated me to write this piece is the opening sentence of a recent news article that stated “The first phase of the 2012 Republican presidential campaign, ending with the 10 states that vote this week on Super Tuesday, has been about money and message. The next several months will be about maps and math.”

It was those four M’s that caught my attention: money, message, maps and math.

Any candidate for any major office inevitably needs to concentrate on that last M – the math. This is another example of the role that analytics plays in the pursuit of any objective for an organization or person. It is now an optimization game.

The first M – money – establishes the initial conditions for a candidate. They obviously need financial resources to start their campaign. But just like any organization, the rest of the pursuit, similar to a financial budget, is about how to most wisely spend that money to maximize its yield in the context of an objective. For example, commercial companies first ask which type of customer micro-segment is attractive to retain, grow, win-back, and acquire. Once answered, the next question is how much to optimally spend on each micro-segment with offers, deals, advertisements, discounts, and so on. One can over-spend on loyal customers and therefore destroy shareholder wealth. In contrast, one can under-spend on marginally loyal customers and risk their defection to a competitor. It is optimization math to maximize shareholder wealth.

For the presidential candidates the last two M’s – maps and math – is where the smartest team will win. I will spare you a primer on how analytical today’s campaigns are. You obviously know that political races now involve sophisticated data mining of voters by residence location, past voting history, income, and so on. The point is that without applying deep analytics, candidates and organizations are at risk to lose to competitors that have embraced analytics and have the competencies to use them.

 

TAGGED: election
GaryCokins March 6, 2012 March 6, 2012
Share This Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

ai can help with nurse burnout
Breakthroughs in AI Are Helping to Prevent Nurse Burnout
Artificial Intelligence Exclusive
AI in marketing
AI Can’t Replace Creativity When Crafting Digital Content
Artificial Intelligence
ai in furniture design
Top 5 AI-Driven Furniture Engineering Design Applications
Artificial Intelligence
data protection regulation
Benefits of Data Management Regulations for Consumers & Businesses
Data Management

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

2012 Presidential Elections Popular Vote

1 Min Read

Simple Methods and Ensemble Forecasting of Elections

6 Min Read

How Nate Silver Won the Election with Data Science

10 Min Read

Analytics Overkill: Dashboards, Analysis and Big Data in the US Election

5 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots
AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?