From Home to Social: The Evolution of Your Customer Data
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Here’s how it goes down. An executive decides that his company needs a “social media strategy.†Along the way someone, probably a director, concludes that the company should start collecting and analyzing social media data. And link it back to customers. Someone uses the word “community†and someone else says “social engagement†and everyone gets really excited and calls the business intelligence team. And this is where it gets ugly.
“They won’t even fund more storage space so that we can monitor purchase history!†says a beleaguered DBA. “And now they want detailed profiles of all our Facebook fans? Whatup? 
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