Understanding the role of big data while creating an ad network is an essential step to having the most successful marketing and advertising possible.
Digital product development is majorly impacted by consumer data insights, so it's important to know what they mean to your business.
Halloween is great fun, but according to some top notch marketing data, the holiday is also a fantastic marketing opportunity.
APIs (application programming interfaces) are making a huge difference in the martech landscape. Here's why that's important.
Leveraging existing data to penetrate saturated markets is one of the most important marketing growth moves you can make in our current tech landscape.
There are so many ways artificial intelligence (AI), is changing our world. One of those ways is by making email marketing smarter and more efficient.
Big data has changed the world of SEO, one major innovation at a time. Here’s how to utilize big data for peak SEO success.
Big data can help LinkedIn sponsored content reach targets more effectively and enable your business to thrive. Here's how.
Data science and statistics in advertising are a prime example of how powerful big data can be in reaching more ideal customers.
When big data and PPC campaigns are used together, your ROI can drastically increase. There are several fantastic reasons for this.
At a time in our history when there is more data than ever before, the overwhelming majority of companies ...
The above diagram was compiled by Florence Nightingale, who was – according to The Font – “a celebrated English social reformer and statistician, and the founder of…
Money Out the Window It’s scary to think about the dollars involved, but with over 70% of Business Intelligence and Data Warehousing projects failing it is surprising…
I always make the point that data is everywhere – and that a lot of it is free.
The internet and ecommerce world offers endless possibilities to use customer analytics and big data ..
