Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: SAP Acquisition of KXEN Proxy War in the Cloud, Predictive Analytics Space
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > IT > Cloud Computing > SAP Acquisition of KXEN Proxy War in the Cloud, Predictive Analytics Space
AnalyticsCloud Computing

SAP Acquisition of KXEN Proxy War in the Cloud, Predictive Analytics Space

William_Newman
William_Newman
4 Min Read
SHARE

This week at the SAP Business Objects User Group Conference (SBOUC), Steven Lucas (President of Platform Solutions at SAP) announced the acquisition of predictive analytics and cloud-based solution platform KXEN.  This was position in response to SAP customer demand around greater workflow and process integrations with analytics in a cloud-based offering.  While the intent to acquire KXEN by SAP is not a done deal, the wheels are firmly on the track and the train is moving ahead to an October, 2013 close based on an analyst call hosted by both companies this morning.

This week at the SAP Business Objects User Group Conference (SBOUC), Steven Lucas (President of Platform Solutions at SAP) announced the acquisition of predictive analytics and cloud-based solution platform KXEN.  This was position in response to SAP customer demand around greater workflow and process integrations with analytics in a cloud-based offering.  While the intent to acquire KXEN by SAP is not a done deal, the wheels are firmly on the track and the train is moving ahead to an October, 2013 close based on an analyst call hosted by both companies this morning.

The KXEN acquisition is definitely a good response to SAP customer demands in both the cloud and predictive analytics offerings.  At SAPPHIRE 2011, in private meetings with the analytics solution team, the direction of the solution roadmap for SAP in the space of predictive analytics was on the forward horizon view of many solution management team members.  As part of the product portfolio, SAP has a long-standing product development gate strategy with rigorous decision points on “make or buy” approaches to new product development. Acquiring KXEN is an acknowledgement that SAP – in at least this space of the predictive analytics field – needed to get in front of the customer based more rapidly than the organic product development cycles would allow.

The acquisition also speaks to a growing proxy war quietly playing out between SAP and Salesforce.com, arguably one of the leaders of the cloud-based sales force automation and marketing who has been cherry-picking talent recently from SAP’s Palo Alto and SuccessFactors Bay Area campuses.  Lucas came from Salesforce.com a few years ago to lead the SAP analytics and cloud platform efforts and in his current role targeting good partners (and the talent and products that come with them) to bring formally into the SAP ecosystem.  KXEN also has development solutions such as its Cloud Prediction which it launched at DreamForce 2102, and as such to direction of this and other product offerings on the Force.com platform is in question (this was directly asked during the analyst briefing at which point there was a “no change in direction” reply statement while at the same time acknowledging this and other products would enhance the HANA cloud offerings).  As the acquisition formalizes it is hard to understand how KXEN’s relationship with SalesForce.com, in short the buy appears to be away to poach and divert the product lines from Force.com to HANA while also getting a good look at the Force.com “wiring” as a part of the process.

More Read

“Computational Biology and Medical Informatics research at IBM spans pattern recognition in…”
First Look – FICO Xpress and Business Rules
A Taleo Tale: Oracle Reaches for Cloud Credibility
Strategic Methodologies That Will Improve Your IT Department’s Infrastructure
QA Teams Need All-in-One Data Analytics Platforms for Testing

As SAP makes more moves to shore-up its cloud and analytics strategy to support the HANA cloud offering, KXEN could be the first of several spot acquisitions in this field as SAP accelerates its product introduction cycles.

TAGGED:sap
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

BI Implementations Must be Risk-Adjusted

7 Min Read

Who Has the Data?

3 Min Read

Salesforce Fills Out the “Marketing Cloud”

6 Min Read

What do you get when you combine the power of SAP and Teradata?

4 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?