You can fix the connection gap with an api bridge that links big data and digital marketing, but there's a lot to know along the way. Here's where to start.
Call center analytics are using predictive data to help bring more efficiency, employee retention, and sales to an aging industry.
The world of digital marketing has certainly evolved, we are now in a different place than previously. With social media…
With the emergence of social media, search engine optimization and social media have become the foundation of marketing strategies for…
All we hear in marketing these days is data data data. Yet it looks as if only about a third…
Salesforce.com announced its intent to acquire email marketing and marketing automation vendor ExactTarget for ~$2.5B or $33.75/share, ending a few…
At a time in our history when there is more data than ever before, the overwhelming majority of companies ...
The above diagram was compiled by Florence Nightingale, who was – according to The Font – “a celebrated English social reformer and statistician, and the founder of…
Money Out the Window It’s scary to think about the dollars involved, but with over 70% of Business Intelligence and Data Warehousing projects failing it is surprising…
I always make the point that data is everywhere – and that a lot of it is free.
The internet and ecommerce world offers endless possibilities to use customer analytics and big data ..
