Cross-posted at our parent site, Social Media Today, in this exclusive interview Henry Spethmann speaks with Dr. Eric Siegel — founder of Predictive Analytics World and author of the new book “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die” — about what predictive analytics is and how it can be applied to a number of different disciplines, including business and sales.
Cross-posted at our parent site, Social Media Today, in this exclusive interview Henry Spethmann speaks with Dr. Eric Siegel — founder of Predictive Analytics World and author of the new book “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die” — about what predictive analytics is and how it can be applied to a number of different disciplines, including business and sales.
![The New Predictive Profession: Odd Yet Newly Legitimate [BOOK REVIEW]](https://www.smartdatacollective.com/wp-content/uploads/2013/03/new-predictive-profession-odd-yet-newly-legitimate-330x220.png)
