Cross-posted at our parent site, Social Media Today, in this exclusive interview Henry Spethmann speaks with Dr. Eric Siegel — founder of Predictive Analytics World and author of the new book “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die” — about what predictive analytics is and how it can be applied to a number of different disciplines, including business and sales.
Cross-posted at our parent site, Social Media Today, in this exclusive interview Henry Spethmann speaks with Dr. Eric Siegel — founder of Predictive Analytics World and author of the new book “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die” — about what predictive analytics is and how it can be applied to a number of different disciplines, including business and sales.