Determining Perception Gap Through Twitter [INFOGRAPHIC]

4 Brands, 1 Week and 100,000 Tweets

Consumers believe Sears is just for tools and electronics; is this the perception Sears wants to portray?

What is Kroger doing better than others are?

Walmart tweets way more frequently than other brands, and consumers reciprocate.

More Read

The Importance of Good Visualizations

Here’s how to build on Business Analytics

Are You Recruiting Smart? The Application of Big Data in HR

At-a-Glance Guide to Analytics at SAPPHIRE NOW Madrid

Smart Cars and Big Data: Automotive Analytical Concerns

4 Brands, 1 Week and 100,000 Tweets

Consumers believe Sears is just for tools and electronics; is this the perception Sears wants to portray?

What is Kroger doing better than others are?

Walmart tweets way more frequently than other brands, and consumers reciprocate.

LatentView Analytics analyst Yogesh Kansal breaks it down for us.