Determining Perception Gap Through Twitter [INFOGRAPHIC]

4 Brands, 1 Week and 100,000 Tweets

Consumers believe Sears is just for tools and electronics; is this the perception Sears wants to portray?

What is Kroger doing better than others are?

Walmart tweets way more frequently than other brands, and consumers reciprocate.

More Read

How Big Data is Changing the Face of the Global Marketplace

Technology Bracketology Round 2 (…and Round 1 Results!)

Automate Your Way to Profitability: 5 Things You’ll Never Have to Do Again Once You Have CRM

Peer into the Analytics Crystal Ball for 2015

A Visual Delight – Inauguration Day Helicopter Lesson

4 Brands, 1 Week and 100,000 Tweets

Consumers believe Sears is just for tools and electronics; is this the perception Sears wants to portray?

What is Kroger doing better than others are?

Walmart tweets way more frequently than other brands, and consumers reciprocate.

LatentView Analytics analyst Yogesh Kansal breaks it down for us.