Determining Perception Gap Through Twitter [INFOGRAPHIC]

4 Brands, 1 Week and 100,000 Tweets

Consumers believe Sears is just for tools and electronics; is this the perception Sears wants to portray?

What is Kroger doing better than others are?

Walmart tweets way more frequently than other brands, and consumers reciprocate.

More Read

Why Embedded Analytics is a Game Changer for UX

Bigger Than Big Data? Mobile User Expectations

10 Ways Chatbots are Changing the Customer Service Cycle

CRM Cloud Activity Likely to Cause Near-term Confusion

Experimentation, Open Source and Big Data

4 Brands, 1 Week and 100,000 Tweets

Consumers believe Sears is just for tools and electronics; is this the perception Sears wants to portray?

What is Kroger doing better than others are?

Walmart tweets way more frequently than other brands, and consumers reciprocate.

LatentView Analytics analyst Yogesh Kansal breaks it down for us.