Analytics
1319 views

Why Predicting the Future is So Darn Difficult

paulbarsch - March 28, 2011

Predicting the future is difficult—just ask George Soros.  While Soros is often celebrated for the $1 billion profit he made…

Analytics
1148 views

Demographics Meet Analytics: An Interview with comScore CMO Linda Abraham

CliffFigallo - March 23, 2011

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Analytics
1137 views

Talk Analytics with Executives – Revisited

metabrown - March 22, 2011

Analysts often complain that their work has little impact on decision-making. Seems ridiculous, doesn’t it? Businesses invest in analytics resources,…

Analytics
1240 views

Walled Gardens and the Value of Innovation: Questions for Bill Franks

Robin Carey - March 15, 2011

Two interesting articles of note in the current Harvard Business Review, one, an interview with John (“I’m not Meg Whitman”)…

Analytics
1173 views

Dresner: Mobile Business Intelligence to Transform BI Industry

Yellowfin - March 3, 2011

Highlights from the Howard Dresner Mobile Business Intelligence Market Study 2011 webcast (more…)

Analytics
1757 views

Testing to Sell: Meta’s Crusade for Proof in Web Design

metabrown - March 1, 2011

One entrepreneurial mom is building a professional organization for… entrepreneurial moms. While many professional societies are struggling to retain members,…

Data Mining
4848 views

Data Mining Fundamentals: Khabaza’s 9 Laws of Data Mining

metabrown - February 15, 2011

Once, the term “data mining” was only used to describe a specific new culture of business people using innovative methods…

We’re Not Artists: The Craft of Influencing Decision Makers
Business Intelligence
1261 views
Business Intelligence
1261 views

We’re Not Artists: The Craft of Influencing Decision Makers

metabrown - February 7, 2011

It’s frustrating. You put weeks into careful research and analysis, rehearse a big presentation, and the manager spends the whole…

SmartData Collective Exclusive
661 views

Jeopardy champ blogs his sparring win over IBM’s Watson

StephenBaker1 - January 26, 2011

It's been a long year for Greg Lindsay. The two-time Jeopardy champ sparred last winter with IBM's Watson, and if…

CRM
1221 views

Know Your S#*!: Maximize Web Conversion with A/B Testing

metabrown - January 10, 2011

Long before the web existed, savvy direct marketers understood how to identify the copy, graphics, even the paper that resulted…