96% of Companies Are Failing Miserably When it Comes to Marketing Data Insights
At a time in our history when there is more data than ever before, the overwhelming majority of companies have…
Lookalike Audiences: How to Find and Engage Them Using Big Data
You know your target market better than anybody. You know their age range, gender, income level, education level and just…
Wasted Breath: Data Alone Won’t Convince
In a data driven world, rhetoric is often chastised as “fluffy talk”. In fact, as more organizations adopt a culture…
The Apocalypse of Abundance: 5 Steps to End the Insanity of Information Overload
If you're like many of the people I know, the things you once enjoyed most about the Internet now make…
Leveraging Metadata for (Really) Big Data
The word “metadata” has different meanings for different people. Most people think of this as the embodiment of big brother…
Retail Revolution: Should Businesses Invest in Wearables?
The way businesses present their products in the market usually relies to the trend showcased by the mainstream media. Different…
A Closer Look at Gamification in Healthcare
By now it’s very apparent that technology has had a major impact on shaping the general healthcare industry. With smart…
4 Organizations Making Meaningful Differences for Diversity in Tech
The tech world is in the midst of confronting a diversity problem. The tech world is in the midst of…
Less Dogma Equals Better Decision Making
Unless you’re Donald Trump—a fellow who’s always right, even when he’s wrong—there’s not much benefit to dogmatism. That’s because…
5 Big Ways Companies Could Use Big Data to Grow Business
Do you visualize how “big” is big data?Just imagine these scenarios: people can move things around using their smartphones, pet-owners…
