Need for a Unified Marketing Database
The need to integrate data in business processes is obvious and companies are today spending millions to ensure this. There…
3 Ways Automation Tools Use Big Data To Drive Business Growth
Do you struggle with managing the amount of data available about customers? Do the tools you use create more work…
Big Data Generation: What Will the Future Look Like for Millennials?
Millennials are the first generation to grow up online. You could safely argue millennials are the Big Data Generation, the…
Data Security Tips: How Jay-Z & Kanye West Used Biometrics to Beat Album Leaks
With the progression of the big data and web capabilities, securing information is a top priority for consumer markets. One…
The Use of Big Data Analytics in Algorithmic Trading
Do you know that Warren buffet is worth 5 lakh crores? Contrary to all naysayers and skeptics, the best way…
Using Cloud Technology to Streamline VAT Automation
VAT technology has revolved so much over the years; it’s now much easier to perform efficient data management. Changing to…
Using Microsoft Azure to Optimize Ecommerce Data for POS Solutions
E-commerce brands have become very dependent on Hadoop tools to access big data to optimize their marketing, logistics and customer…
Is Complexity Strangling the Real-World Benefits of Big Data for SMB’s?
Much has been said about Big Data. In fact, some feel that Big Data, as a buzzword in the boardroom,…
How Brands Are Using Big Data & CRM Tools to Build Psychographic Profiles
In the several years that I have been writing about big data, I have noticed many marketers get carried away…
How to Protect Your Organization’s Sensitive Email Data
Email has never been a secure way of exchanging information. Google even includes results on how to hack emails, including…
