Want Magic? Spill the Secrets of Your Black Box
With the rise of cloud computing, it’s easy to get the impression customers don’t care how a particular process or…
How to prioritize your digital marketing
You need to start by elevating the importance of your digital channels – email, mobile, and social. Don’t go digital…
Former Google Employee Asks, ‘Google±?’
When I left Google last December, it was an open secret that Google was developing a social networking product. Now that…
Google+ is Active, not Passive, Social Networking
This past week saw the introduction of Google+, the search behemoth’s entry into the social networking fray. A slew of…
Because It’s The Weekend: Telehack Into The Past
The era of networked computing is definitely old enough to have its own nostalgia today. I still remember using my…
Commenting in social media means you want a response, right? Wrong!
If you talk to people about social media engagement, you’ll hear a common thread – people want to be responded…
SEO for All : Endeca’s SEO Module
Businesses on the Internet today can rise and fall with the power of search. To survive in this search-based economy,…
Rules for Assuring Poor Performance
In 1773 Benjamin Franklin, one of the USA’s founding fathers, wrote a pamphlet aimed at the royalty of England titled…
Managing By the Numbers: Penny Wise, Pound Foolish?
Every good business manager loves metrics. After all, the old adage, “You can't manage what you don't measure” still holds…
Voltaire, Apple, and the Myth of Perfect
I’ve been doing a great deal of research on Apple lately for my new book. In so doing, I’ve stumbled…
