Segment… not Slice & Dice
We spent last week exhibiting at Marketing Sherpa’s Email Summit in Miami and one of the major questions we received…
Pulling on the root of bad business writing
In his fine weblog Startup Diaries, David Silverman takes a good stab at answering the eternal question: Why is most…
US computer scientists have found that random networks – the…
US computer scientists have found that random networks – the mathematical description for networks we experience everyday in forms such…
#2: Here’s a thought…
An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:Who’s in charge here?A…
Translating Awareness to Consideration Set in B2B
Want to improve lead quality? Focus on knowing when a customer includes you in their consideration set.It is one thing…
Cool Data Visualization – What is That?
Want to help your organzization optimize operations, extract market opportunity, see what customers think? Provide a visual representation in a…
US Economic Census Treemap
Now that I’ve got treemaps on the brain, I keep noticing how many things could be better understood using this…
Scandalous Financial Benchmarking?
I just stumbled across an old post of mine, and couldn’t help reposting some of it in the light of…
Headup uses a proprietary semantic engine that cross references…
Headup uses a proprietary semantic engine that cross references multiple online sources in order to understand what the objects it…
Dashboards and Scorecards, similarities and differences
My friend Toby Hatch of Oracle (formerly of Hyperion and Sapling) has been doing scorecards for a LONG time. She…
