By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data science anayst
    Growing Demand for Data Science & Data Analyst Roles
    6 Min Read
    predictive analytics in dropshipping
    Predictive Analytics Helps New Dropshipping Businesses Thrive
    12 Min Read
    data-driven approach in healthcare
    The Importance of Data-Driven Approaches to Improving Healthcare in Rural Areas
    6 Min Read
    analytics for tax compliance
    Analytics Changes the Calculus of Business Tax Compliance
    8 Min Read
    big data analytics in gaming
    The Role of Big Data Analytics in Gaming
    10 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Segment… not Slice & Dice
Share
Notification Show More
Latest News
ai in automotive industry
AI Is Changing the Automotive Industry Forever
Artificial Intelligence
SMEs Use AI-Driven Financial Software for Greater Efficiency
Artificial Intelligence
data security in big data age
6 Reasons to Boost Data Security Plan in the Age of Big Data
Big Data
data science anayst
Growing Demand for Data Science & Data Analyst Roles
Data Science
ai software development
Key Strategies to Develop AI Software Cost-Effectively
Artificial Intelligence
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > Segment… not Slice & Dice
Business Intelligence

Segment… not Slice & Dice

SundeepKapur1
Last updated: 2009/03/23 at 12:35 PM
SundeepKapur1
3 Min Read
SHARE

We spent last week exhibiting at Marketing Sherpa’s Email Summit in Miami and one of the major questions we received from eMarketers was about Segmentation – mainly how to stand out in the inbox. A natural question due to the emphasis placed on email marketing as everyone looks for ways to control costs and measure ROI.

Segmentation is truly an art; if you’re not careful you could simply be slicing and dicing your list without even realizing it. Don’t get me wrong, random splits play their part, but for effective segmentation you really need to incorporate elements of relevance to the recipient. As an eMarketer we know which recipients are prospects and which are customers, we know who is engaged and who is non-responsive – to get to the next level you have to get personal. Well segmented campaigns have to meet the needs of the recipient, incorporate their survey responses, follow their behaviors (Reverse Preferences) and then make an effort at responding to those needs…


We spent last week exhibiting at Marketing Sherpa’s Email Summit in Miami and one of the major questions we received from eMarketers was about Segmentation – mainly how to stand out in the inbox. A natural question due to the emphasis placed on email marketing as everyone looks for ways to control costs and measure ROI.

Segmentation is truly an art; if you’re not careful you could simply be slicing and dicing your list without even realizing it. Don’t get me wrong, random splits play their part, but for effective segmentation you really need to incorporate elements of relevance to the recipient. As an eMarketer we know which recipients are prospects and which are customers, we know who is engaged and who is non-responsive – to get to the next level you have to get personal. Well segmented campaigns have to meet the needs of the recipient, incorporate their survey responses, follow their behaviors (Reverse Preferences) and then make an effort at responding to those needs.

More Read

Very Simple Segmentation Ideas for Retailers

Nine Really Simple Segmentation Strategies
The Nerd-Geek Venn Diagram Applied to Analytics
The Enterprise 2.0 Consultant
How to Drive Results Quickly…

Ultimately your recipient is no different than any of us – we spend only a few seconds looking at marketing messages (if we open them.) We check our personal email after work, while the TV is on or we take a quick glace while multi-tasking at work. We’re distracted, we’re fickle and we want to know that you are paying attention to us. Think about your inbox, are there messages that truly spoke to you? Was it because it struck a chord of relevance? Ask yourself these questions and think about what you would like to see when you’re creating your campaigns and applying effective segmentation to your list.

Link to original post

TAGGED: emarketers, segmentation
SundeepKapur1 March 23, 2009
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

ai in automotive industry
AI Is Changing the Automotive Industry Forever
Artificial Intelligence
SMEs Use AI-Driven Financial Software for Greater Efficiency
Artificial Intelligence
data security in big data age
6 Reasons to Boost Data Security Plan in the Age of Big Data
Big Data
data science anayst
Growing Demand for Data Science & Data Analyst Roles
Data Science

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

Very Simple Segmentation Ideas for Retailers

3 Min Read

Nine Really Simple Segmentation Strategies

3 Min Read

The Nerd-Geek Venn Diagram Applied to Analytics

2 Min Read

The Enterprise 2.0 Consultant

5 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?