The Best ‘NEXT’ Campaigns
So much time & money is spent on converting prospects into customers or members. We advertise on TV, the radio,…
Web Mining: Short/Long Term User Profile
It’s now nearly one year that I manage a project about targeted advertising for a Telco company in Switzerland. The…
It’s all about the experience
I'm writing this while sitting at a table at Philz Coffee in my neighborhood sipping on a Tantalizing Turkish coffee.…
A massive misallocation of online advertising dollars
In an earlier blog post, I talked about how sites that generate purchasing intent (mainly “content” sites) are being under-allocated…
Request to Complete Howard Dresner’s BI Market Survey
Unlike my regular blogs that share my feelings about enterprise performance management, this one is a brief appeal for those…
Predictive Analytics: 8 Things to Keep in Mind (Part 1)
I, along with two of my colleagues (Anand Rao & Dick Findlay), recently conducted a workshop at the World Research…
Bing Maps Updates Hyperlocal Application
Today we pushed out a modest update to our hyperlocal application Local Lens. Users won't see a huge difference, but…
First Look – FICO Xpress and Business Rules
Optimization is a mathematical process for finding the best decision for a given business problem – usually highest profit, lowest…
R project named in Intelligent Enterprise 2010 Editor’s Choice Awards
Intelligent Enterprise has announced its 2010 "Editors Choice" Awards, and the R project is included as one of twelve "Companies…
Economist or Iconomist?
Have you heard the joke about economists? Most of them are saying iconomist seeing the 2009 global credit crisis.…
