BI 2010 – Some thoughts on data quality and governance
Several sessions this afternoon on data quality and governance. Rather than blogging these separately, here are some thoughts: Great illustration…
BI 2010 – Making BI more strategic
I have just opened ITWeb’s BI 2010 in Johannesburg talking about decisions and importance of decision making in making BI…
Performance Management via Word of Mouse
The way that organizations learn today is much different than twenty years ago. Back then, for example, managers learned by…
Referential Treatment – The Open Source Reference Data Trend
Reference data can be used in a huge number of data quality and data enrichment processes. The simplest example is…
Scorecards in PMML: A Primer
Scorecards are extremely popular, since they provide a clear and effective to way to predict outcome for a variety of…
Tableau Public launches visual analysis for the masses
I’m sorry to tell you serious types out there, but visual analysis is often a game — in fact, one…
The Best ‘NEXT’ Campaigns
So much time & money is spent on converting prospects into customers or members. We advertise on TV, the radio,…
Web Mining: Short/Long Term User Profile
It’s now nearly one year that I manage a project about targeted advertising for a Telco company in Switzerland. The…
It’s all about the experience
I'm writing this while sitting at a table at Philz Coffee in my neighborhood sipping on a Tantalizing Turkish coffee.…
A massive misallocation of online advertising dollars
In an earlier blog post, I talked about how sites that generate purchasing intent (mainly “content” sites) are being under-allocated…
