Information-Driven Business: How to Manage Data and Information for Maximum Advantage
After submitting my final draft to Wiley at the end of last year, my wait is finally over! I have…
Council to Counter Web Content Generators’ Growing Clout?
It’s not just job-threatened journalists who are worried about the rise of low cost content generators like Demand Media and…
Tablet PCs: The Coming Revolution
K-Mart recently announced that it is selling Android powered Tablet computer with 256MB of RAM (same as iPad), 2GB of…
Building the Business Case for Behavioral Targeting
It is often said that building (or proving) the business case for (site-side) behavioral targeting has been a lot harder…
Socialytics for Sales, Marketing and Customer Service
Last week at the CRM evolution conference in NYC I presented an updated discussion on socialytics in a social CRM…
Cloud Application versus On Premise, Myths and Realities
I was reading something recently on SaaS TCO that once again dredged up one of our industry folktales about SaaS…
Social CRM: Not a Cure for Customer Compliants
Salesforce CRM execs are likely celebrating this week as they gained a shiny new customer- Facebook. Word on the street…
Using Transparency As A Mask
As mankind deploys increasing numbers of sensors, and makes more sense of this data, more of our secrets are revealed. …
