Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Council to Counter Web Content Generators’ Growing Clout?
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > Council to Counter Web Content Generators’ Growing Clout?
Business Intelligence

Council to Counter Web Content Generators’ Growing Clout?

vincentg64
vincentg64
5 Min Read
SHARE

It’s not just job-threatened journalists who are worried about the rise of low cost content generators like Demand Media and Associated Content.  A group of established content syndicators are concerned enough by these companies’ growing clout–and what they see as diminishing content standards on the Internet-that they are looking to do something about it.

It’s not just job-threatened journalists who are worried about the rise of low cost content generators like Demand Media and Associated Content.  A group of established content syndicators are concerned enough by these companies’ growing clout–and what they see as diminishing content standards on the Internet-that they are looking to do something about it.

Officials from the three-year-old Internet Content Syndication Council, which includes members such as Procter & Gamble, Reuters and The Tribune Company, are circulating a document that could eventually evolve into an official doctrine on online content syndication. It’s early in the process, but ICSC leaders are exploring whether its members are interested in creating some sort of public set of quality guidelines for Internet content—or perhaps even an accreditation process for syndicated content.

More Read

chatbots in customer service
Big Data Leads To An Impressive Array of Chatbots In Customer Service
Another Step for Google into Business Analytics? EIM with Google Refine 2.0
How Big Data Is Changing the Way You Fly
The Role of Business Intelligence in The Modern Commercial Organization
My 7 Big Data Favorites of 2014

Some in the organization believe that the quality of Web content has been cheapened by companies like Demand and Associated Content, which often employ low-paid freelancers. They specifically want to call more attention to the ability of these content generators to seed their articles through search, which in their eyes squeezes out professionally produced content.

“What concerns us is that most of these new content syndicators are producing low-quality articles that are link based,” said Tim Duncan, the ICSC’s recently installed executive director. “They are designed to score high on search. That drives down high quality content.”

That dynamic doesn’t just make it tougher for traditional content syndicators to succeed; it actually makes the Internet less valuable by junking up search engines. “We want to preserve the utility of the Internet,” he said. Some ICSC members have even advocated reaching out to Google to urge the search giant to tweak its algorithm to give more weight to content quality in its search results. Executives from Google declined to comment, but a spokesperson did release a statement. “Our search algorithms are designed to surface the most relevant web content for our users. Of course, content quality, broadly defined, is a key component of this. While we can’t get into the specifics, we look at over 200 unique signals to rank Web pages, and these change nearly every week.”

Besides search, the ICSC also wants to reach out to two key constituencies: publishers who regularly syndicate content and brands that frequently advertise alongside such content. Their message is basically, be careful, because you get what you pay for.

“This is not about any specific company, but publishers have to be careful about what they put on their Web sites,” said Andrew Susman, CEO of Studio One, which syndicates lifestyle articles to over 600 sites, including local TV station Web sites for all four of the major broadcast networks. “If they put sloppy or inaccurate content on their sites, over time, those sites will simply lose traffic. It’s not our right to tell publishers what they should carry. But there is an aggregate effect. Low quality content can pollute the information ecosystem.”

Executives from Associated Content, which was recently purchased by Yahoo, were unavailable to comment, while Demand Media officials declined. It’s likely that both companies would defend their content’s quality; they might also point out that much of the content they produce is used on their owned and operated sites and is not distributed elsewhere.

Full version at: http://www.mediaweek.com/mw/content_display/news/digital-downloads/broadband/e3i35332c3245b276fd2f47577084508118

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Finally, a good place for pie charts

2 Min Read

BPMN BPEL Roundtripping Revisited

2 Min Read

Predictive Analytics, Business Intelligence, and Strategy Management

5 Min Read

When Business Intelligence and Social Networking Unite

3 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?