Why Budgeting Is “Mission Critical” in Higher Education
You can’t pick up a newspaper without reading about how higher education is under pressure to keep tuition costs in…
How Coca-Cola Takes a Refreshing Approach to Big Data
As the world’s largest non-alcoholic beverage company, Coca-Cola generates Petabytes of data from various sources: multi-channel retail data, customer profile…
Apple and Motorola Re-Visit Old Values in New Ads
Fifty years ago the phrase, “Made in the USA,” had nationalistic and quality-assurance resonance for Americans. Then came the “Global…
Self-Service BI Customers Are Not All the Same (Part 1)
As I discussed in The Road to Self-Service BI, enterprises need a better understanding of self-service BI so they can avoid…
Four Ways to Make Enterprise Social Work
Research shows that enterprise social software hasn't really worked – because it hasn’t been enough about work. Research shows that…
First Look: Teradata Integrated Marketing Management
I got an update on Teradata’s Integrated Marketing Management (IMM) solutions recently as part of my ongoing series on Marketing…
The Datafication of People and Stuff and Things
photo courtesy of deviant art photo courtesy of deviant artSo I thought I was being original for writing a piece…
Marketers Leading the Charge to Unlock Value from Big Data
You often can’t get through a workday without seeing at least one headline boasting the “what if” promises of big…
Big Data Analytics Doesn’t Have to Be the Wild West
To many, big data feels like the wild west; little or no structure or standards and an unclear picture of…
Hadoop Summit and Hortonworks Promise to Make Big Data More Engaging
Hadoop Summit is the biggest event on the West Coast centered on Hadoop, the open source technology for large-scale data…
