5 Steps To Data-Driven Marketing [INFOGRAPHIC]

August 16, 2013
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At BigData-Startups we know that big data offers a lot of possibilities for any industry, any organization and any department. Just recently, Teradata released the results of their data-driven marketing survey and these show why data-driven marketing has not yet picked-up yet in all organizations and more importantly what organizations can do to change that. The report looked at key issues like:

At BigData-Startups we know that big data offers a lot of possibilities for any industry, any organization and any department. Just recently, Teradata released the results of their data-driven marketing survey and these show why data-driven marketing has not yet picked-up yet in all organizations and more importantly what organizations can do to change that. The report looked at key issues like:

  • Marketers’ perceptions of how their companies use data to guide marketing decisions
  • Perceived barriers to using data to drive marketing
  • Where marketers’ expect their organizations to place data-driven priorities over the next couple of years
  • Challenges with using data to prove return on marketing investment
  • The current relationship between marketing and other key organizational functions

Data-Driven Marketing Infographic