5 Steps To Data-Driven Marketing [INFOGRAPHIC]

At BigData-Startups we know that big data offers a lot of possibilities for any industry, any organization and any department. Just recently, Teradata released the results of their data-driven marketing survey and these show why data-driven marketing has not yet picked-up yet in all organizations and more importantly what organizations can do to change that. The report looked at key issues like:

• Marketers’ perceptions of how their companies use data to guide marketing decisions
• Perceived barriers to using data to drive marketing
• Where marketers’ expect their organizations to place data-driven priorities over the next couple of years
• Challenges with using data to prove return on marketing investment
• The current relationship between marketing and other key organizational functions