B2B CRM: The Right Contact Mix for Your Customer Relationship
You’ve spent years gathering contacts into your databases. You’ve implemented a data quality practice that is now starting to give…
Why have so many CRM initiatives fallen short?
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Five Segmentation Must-Dos
We’ve all read how precision targeting is the key tactic to creating relevance and engagement. To achieve this precision, you…
#7: Here’s a thought…
An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:First, the decisionThe first…
Confronting a False Positive
I received a request to explain false positive matches; perhaps this tale based on my brother’s experiences will help.Imagine that…
B2B Social Media – Has Marketing Effectiveness and Efficiency Improved?
How much effort do you need to put into social media before it pays off in B2B? The answer probably…
Social Analytics?
Do you ever have those moments when something someone says in a conversation is the one missing piece of a…
Prioritizing Market Research
How do we as market researchers prioritize? Yesterday I was wondering what it would look like if research needs were…
Combinatorics
Some of the furore following on from the announcement of the proposed acquisition of Sun Microsystems by Oracle appears to…
Do not underestimate the need for automation in decision making
Tom Davenport wrote a nice piece last year that recently showed up on my radar - 10 Principles of the…
