BI Personas
Boris Evelson of Forrester has recently published a matrix of 'BI Personas' on his blog. As he says, this is…
Applying social to business
Sometimes words and the baggage those words naturally carry can really get in the way of explaining new ideas. Maybe…
How Customer Engagement will determine winning brands in Social Era
In recent months, a lot has been written about how Social Media channels are different from “traditional” media channels like…
Rapportive Takes a Stab at SCRM with Gmail Integration
I recently came across a plugin for Gmail called “Rapportive” which I think is a great step in the Social…
Social business is not “just” about communicating better!
I heard this statement recently from an analyst, "social media for business is really just about communicating better". Huh? Traditional…
Understanding Social Personas
In which Jill reveals her secret. (Okay, one of her secrets.) There are some things that only a few good…
Redefining the enterprise user experience
I wrote recently about the growing phenomenon of employees circumventing corporate policy and tools to solve business problems using their…
Seasonal Web Traffic: The Proverbial Coal in Your Stocking
December 2009, I looked back through the analytics of several busy content sites I help manage and saw a serious…
Top Ten People to Follow in the Social CRM Space and Why (pt. 1)
Since I’m speaking at the New Comm Forum (see sidebar) on the topic of Social CRM (SCRM), I thought it…
Salesforce Chatter: Facebook for the enterprise?
The business world is crawling with software vendors and consultancies selling collaboration tools, from Microsoft's Sharepoint to IBM's Lotus Notes.…
