Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    big data analytics in transporation
    Turning Data Into Decisions: How Analytics Improves Transportation Strategy
    3 Min Read
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Applying social to business
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > CRM > Applying social to business
Business IntelligenceCRM

Applying social to business

mfauscette
mfauscette
3 Min Read
SHARE

201003141405.jpg

Sometimes words and the baggage those words naturally carry can really get in the way of explaining new ideas. Maybe it’s just me, but I think that issue is one of the biggest barriers to the current discussion of social business. I’ve consistently tried to drive home the concept that social business is about transforming business culture and not about new technology. Unfortunately when I try to drill into the structure of this new culture I’ve fallen back to my software roots and used enterprise terms that lead people down the wrong path. I realized that clearly this week during my social business track at IDC Directions. We have to come up with a better way to analyze social business and explain it in ways that help people understand where we’re going, not where we’ve been. So to that end, I’m going to move away, at least for now, from software terms like CRM, PLM, ERP, etc. and start to think about a different framework.

Social business touches all areas of a business. Underlying technology will of course be needed to enable the connections and scaleability but the focus is on business functions. New business approaches that…


201003141405.jpg

Sometimes words and the baggage those words naturally carry can really get in the way of explaining new ideas. Maybe it’s just me, but I think that issue is one of the biggest barriers to the current discussion of social business. I’ve consistently tried to drive home the concept that social business is about transforming business culture and not about new technology. Unfortunately when I try to drill into the structure of this new culture I’ve fallen back to my software roots and used enterprise terms that lead people down the wrong path. I realized that clearly this week during my social business track at IDC Directions. We have to come up with a better way to analyze social business and explain it in ways that help people understand where we’re going, not where we’ve been. So to that end, I’m going to move away, at least for now, from software terms like CRM, PLM, ERP, etc. and start to think about a different framework.

Social business touches all areas of a business. Underlying technology will of course be needed to enable the connections and scaleability but the focus is on business functions. New business approaches that incorporate social concepts can impact customers, employees, partners and suppliers. The framework then, is built around these business areas: 1. customer engagement, 2. employee empowerment, 3. partner enablement and 4. supplier engagement. This Prezi fleshes out this framework a little more:

 

 

 

Social Business Framework on Prezi

 

 

 

 

 

TAGGED:crmsocial business
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

big data analytics in transporation
Turning Data Into Decisions: How Analytics Improves Transportation Strategy
Analytics Big Data Exclusive
AI and fund manager software
AI And The Acceleration Of Information Flows From Fund Managers To Investors
Artificial Intelligence Exclusive
sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

The opportunity for opportunity analytics

6 Min Read

Social Technology and Real Business Transformation

7 Min Read

Salesforce Fills Out the “Marketing Cloud”

6 Min Read

Social Media Renders Your Marketing Strategy Obsolete. NOT!

5 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?