Influencing Shoppers Beyond the Store
If consumer goods companies invest in shopper marketing based on the belief that 70 percent of the buying decision happens…
How Data Analytics and BI Pros Used Twitter in August
Author: Amanda BrandonSpotfire Blogging TeamIt’s just what you need for your first day back at work after the three-day weekend…
Big Analytics: Closing the ‘Clue Gap’ with Big Data
There's been an growing discussion over the past couple of years on the topic of Big Data: how to deal…
SXSWi 2012 Panel: The State of B2B Social Media
Do you want to see a B2B panel at SXSWi this year? We do! Please take a minute to read…
Avoiding Chaos, Losing Serendipity?
From earliest times, humans, as social animals, have continuously faced decisions about “who to let in”. Motivations for…
What IT Professionals Can Learn from Librarians
I never would have considered IT professionals and librarians kindred spirits if I hadn't interviewed Steven Zink, Ph.D., then the VP…
Three Ideas to Improve Your Email Analytics
Most email marketers have a tremendous amount of analytics to look at. It is easy to get lost in the…
How to Turn Your Data from Archenemy to Ally
Author: Linda RosencranceSpotfire Blogging TeamLast week we had some fun comparing a data analyst to a superhero. But we all…
Relying on Data Can Lead to the Wrong Decisions Says CFO.com
I just read a new CFO Magazine article called “That New Big Data Magic”, which contains the following opening paragraphs:…
To Be Social in the Moment or To Automate?
To be successful in social media and to create quality content takes effort and work. Don’t be fooled into thinking…
