Big Data

Big Data Pitfalls That Undermine Marketing Automation Goals

According to the Lenskold Group’s 2013 Lead Generation Marketing Effectiveness Study, 49% of businesses use marketing automation. Marketing automation allows…

Rehan Ijaz

5 Min Read

Access Layer Data and Sensor-2-Server

While automation today offers many benefits, imagine if you could automate thousands – or even millions – of processes simultaneously.…

ScottAllen

7 Min Read

Enterprise Risk Management and EPM – Separate or Joined at the Hip?

Enter

johnnyor58

8 Min Read

Quality vs Quantity in Customer Service Analytics

Business intelligence and analytics are used across a wide variety of industries to improve operational efficiency and business processes. However,…

Eran Levy

16 Min Read

Big Data Grows Up at Strata+Hadoop World 2016

Dave Menninger

6 Min Read

A Quick Fix for Precise Positions?

Ron Bisio

7 Min Read

How will Analytics and the Internet of Things Influence Marketing in Coming Years?

The Internet of Things

Philip Piletic

5 Min Read

Why You Should Already Have a Data Governance Strategy

Eran Levy

11 Min Read

Is that White Smoke Coming from your CRM System?

Gayle Nixon

3 Min Read

Why It’s Time To Get Smart About Recovery

Getting information on the customer's journey is not the only thing that analytics can do for businesses. In the backup and…

Livia Alexandra

5 Min Read