Why Big Data’s Big News for Online Gaming
For some time now, big data has been the phrase of the moment: an information phenomenon that is going to…
Customer Feedback and Data Analysis: The Keys to a Good Customer Retention Rate
Every company needs to focus on one, a key aspect to keep their business going: retaining customers from one purchase…
Big Data is Cutting Spreads and Making Forex Trading More Cost-Effective
I have met at least three people that want to make a living as forex traders. There are probably tens…
Trusting in Big Data – Can Society Do it?
Big Data has a multitude of meanings and purposes. The notion of massive amounts of potentially actionable analytics is an…
Predicting Airline Loyalty Churn – Cathay Pacific Marco Polo [Case Study]
Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at…
Loyalty 101: Are You Tracking The Right Data?
Loyalty programs are a critical aspect of most business operations, from old-fashioned punch cards and discounts given to “regulars” to…
How to Overcome Data Visualisation Problems
The domain of data visualisation is changing fast. From a tool to envisage trends and elucidate patterns to a gateway…
Advanced Analytics Solution: To Build or Buy
Prior to the digital age, businesses had direct relationships with their customers. A company could ask the customer for feedback,…
Why Every College Student Should Study Predictive Analytics
Requiring every student to study something already sounds pretty unrealistic, but predictive analytics sounds particularly intimidating when you first hear…
Artificial Intelligence in Healthcare: Major Opportunities and Challenges
You may have seen the commercials claiming that artificial intelligence is “the future”, but what exactly are the impacts of…
