5 Ways Big Data is Changing Marketing Forever
From the time that products and services first appeared on the planet, marketers have used data in some form or…
Using Google Analytics Profiles to Model Your Funnel in Salesforce
Google Analytics is a great tool for understanding the top of your online marketing funnel (web site visitors). But did…
James Harden and Data Visualization
On October 28, 2012, the Oklahoma City Thunder traded star sixth-man James Harden to the Houston Rockets. The move was…
IBM SPSS Analytic Catalyst Makes Sophisticated Analytics Accessible
IBM’s SPSS Analytic Catalyst enables business users to conduct the kind of advanced analysis that has been reserved for expert users…
The Value Architect and Data Scientist: Are They Really New Roles?
It is always fascinating to observe how long-time existing roles or functions become repositioned in the frenetic world of what…
Recorded Future
Predictive analytics are becoming more important as they are the most valuable analysis within big data as they help predict…
Too Much Big Data, Too Few Big Ideas
A significant portion of the world’s knowledge is online and accessible to just about anyone with a web browser and…
How Will the Future of Big Data Impact the Way We Work and Live?
The semantic web, or web 3.0, is often quoted as the next phase of the Internet. The semantic web, or…
Prediction, Influence and the Future of Power
The role prediction played in the 2012 presidential election taught both the political and business worlds an important lesson: true…
The “Avoidability” of Forecast Error [PART 2]
While I've long advocated the use of Coefficient of Variation (CV) as a quick and dirty indicator of the forecastability…
