The Value Architect and Data Scientist: Are They Really New Roles?
It is always fascinating to observe how long-time existing roles or functions become repositioned in the frenetic world of what…
Too Much Big Data, Too Few Big Ideas
A significant portion of the world’s knowledge is online and accessible to just about anyone with a web browser and…
How Will the Future of Big Data Impact the Way We Work and Live?
The semantic web, or web 3.0, is often quoted as the next phase of the Internet. The semantic web, or…
Prediction, Influence and the Future of Power
The role prediction played in the 2012 presidential election taught both the political and business worlds an important lesson: true…
Marketing Analytics Jobs Jump
MarketShare has witnessed firsthand how major marketing organizations are becoming more data driven, and more focused on marketing analytics, digital attribution…
The “Avoidability” of Forecast Error [PART 2]
While I've long advocated the use of Coefficient of Variation (CV) as a quick and dirty indicator of the forecastability…
The “Avoidability” of Forecast Error
"Forecastability" is a frequent topic of discussion on The BFD, and an essential consideration when evaluating the effectiveness of any…
A Practitioner Speaks: Analytics and Decision Management
I recently caught up with Andrea Scarso, co-founder and COO of MoneyFarm. MoneyFarm is a startup whose target is to modernize and democratize…
Practitioner Interview with Brett Cohen of AOL
In anticipation of his upcoming conference presentation at Predictive Analytics World Boston, “How Much Are You Worth? In anticipation of his…
How Nike is Using Data to Help Save the Planet
The market is supposed to tell companies how well they are doing. If they are making a product and selling…
