The “Avoidability” of Forecast Error [PART 2]
While I've long advocated the use of Coefficient of Variation (CV) as a quick and dirty indicator of the forecastability…
Marketing Analytics Jobs Jump
MarketShare has witnessed firsthand how major marketing organizations are becoming more data driven, and more focused on marketing analytics, digital attribution…
The “Avoidability” of Forecast Error
"Forecastability" is a frequent topic of discussion on The BFD, and an essential consideration when evaluating the effectiveness of any…
A Practitioner Speaks: Analytics and Decision Management
I recently caught up with Andrea Scarso, co-founder and COO of MoneyFarm. MoneyFarm is a startup whose target is to modernize and democratize…
Practitioner Interview with Brett Cohen of AOL
In anticipation of his upcoming conference presentation at Predictive Analytics World Boston, “How Much Are You Worth? In anticipation of his…
How Nike is Using Data to Help Save the Planet
The market is supposed to tell companies how well they are doing. If they are making a product and selling…
The Center of Analytics Success Takes on Communication Skills
As technical skills such as programming, application development, and “Big Data” infrastructure management take on added importance, it is imperative…
Workforce Analytics: The Most Important Decisions
There are many complexities to delivering leading-edge workforce analytics. You need to understand data sources, develop reports and dashboards, and…
Big Data and Your Body
A couple of weeks ago we posted about the datafication of everything, with a few examples of what can be…
Encrypting Backup Data for HIPAA and PCI Compliance
Stored data is a top target by hackers, especially the type of data that can be used for fraud and…
